Medical Practice Recruitment Success Story
Prescription for Success
Following a decade of dramatic growth, a company that manages a large group of primary care
physicians who practice affordable, personalized care is eager to reach even greater heights.
To achieve its goals, this company invites physicians across the U.S. to small, private dinners
where its sales representatives explain the company’s unique, customer-focused model. Everyone
knows how busy doctors are, so it’s critically important for these personalized invitations to
stand out — and get opened.
A Quick Diagnosis
When the client — a JKG Group customer since its inception — brought us a new design concept
for its invitations, we immediately recognized that there was a better way to get it done. We
reengineered the design to make it more appetizing while reducing their manufacturing and postage
costs. And, using our proprietary MarCommand technology, we implemented an online solution to streamline the entire production and
Simplifying the Complicated
To compel doctors to open the envelope and read the message inside, the invitation has to be
eye-catching and sophisticated. It combines four separate personalized pieces, including a place
card that’s affixed to a 3-D embossed “dinner plate” and an RSVP card/questionnaire. The invitation
package evokes the experience of finding one’s place at an exclusive dinner.
Utilizing MarCommand, JKG created a custom online solution that allows the client’s sales team to upload
their targeted lists of qualified leads, proof all the components of the invitation in MarCommand and
submit them for internal approval. Once they’re OK’d, the pieces are printed and mailed automatically.
The system also allows us to be remarkably responsive when short-turnaround situations arise.
The Prognosis is Excellent
Ultimately, we were able to enhance the allure of the client’s high-end invitations while cutting
the cost of the envelopes and reducing their postage per piece by 26%. Thanks to our innovative
production and technology solutions, the capacity of the physician invitation program has doubled —
enabling its sales representatives to invite more physicians to more dinners. With the systems in place
to accelerate its sales process, this company is poised for unprecedented growth — at the push of a button.